Stena Line signs up as the first ferry partner with the b2bgaming concept
Published 2007-05-02
The PAF Group today announced that the prominent European ferry operator Stena Line has signed up as the first ferry partner with the b2bGaming concept. Through the co-operation with PAF Stena Line’s customers will be offered entertaining gaming experiences on the Internet. The service will be launched during May 2007.
“It is an honour for us to present Stena Line, one of Europe’s largest ferry operators, as our next partner with the b2bGaming concept. Following up on the Flybe launch in February, Stena Line is our first partner in the ferry industry, and also the first ferry operator worldwide to offer e-gaming on their website. We are confident that together with Stena Line, we have created a new successful way of entertaining their passengers and keep them coming back onboard over and over again”, says Thomas Lundberg, Head of Business to Business at PAF.
"Our strategy is to constantly develop our business using new products and services that give our customers added value and increase our income. Gaming onboard our ferries is appreciated by our guests and in parallel we know that on-line gaming is increasing in popularity. The Internet Casino has a clear connection with our onboard gaming activities and our guests can now enjoy entertainment that goes beyond the confines of the vessel," says Stena Line's CEO, Gunnar Blomdahl.
The b2bGaming concept, which was introduced to the market in April 2006, is a fully managed e-gaming service offered by the PAF Group. The concept allows Stena Line’s customers to enjoy real digital entertainment experiences without operating the gaming service by themselves.
The concept offers a partnership in which the PAF Group will provide a turnkey solution consisting of a gaming licence (governed by an EU jurisdiction), a "white label" Internet site and digital money games along with a complete and fully integrated back-office. The b2bGaming partnership makes it possible to enter this profitable market quickly, efficiently and at a very low cost.
This type of service has already started to be established within the airline and travel- and tour operator industries, and now the ferry industry is ready to join in, with Stena Line taking the lead.
As a well recognised brand, Stena Line will focus on promoting the gaming service through its own distribution channels to its existing and future customers, along with the main marketing activities onboard its vessels. The day-to-day operations will be run by the PAF Group.
“One important factor for partners when choosing to include the PAF Group’s b2bGaming concept is, not only the direct entertainment and customer retention opportunity by adding sticky content to its website, but also the opportunity to earn ancillary revenues which until now has been more associated with the airline industry. The e-gaming service can also to a large extent be used in cross-selling activities as a marketing tool as well as a tool in building and increasing customer loyalty. Therefore, our partners will not become an e-gaming operator themselves as we take care of that aspect, but they simply use this in order to increase customer entertainment and core business promotion “, Thomas Lundberg continues.
Additional information concerning the b2bGaming concept is available at www.b2bgaming.com and additional information regarding PAF and Stena Line cooperation is available from the below contacts.
PAF Group, Thomas Lundberg, Head of Business to Business, Tel. +358 18 24164, thomas.lundberg@paf.fi
PAF Group, Anders Wiklund, International Sales Manager, Tel. +358 457 57 59 211, anders.wiklund@paf.fi
Stena Line, Joakim Kenndal, Information Manager, Tel. + 46 31 85 81 80.
The b2bGaming concept is a fully managed e-gaming service comprising a complete games portfolio, technical and operational services as well as a gaming licence. The service allows premium consumer brands to establish a profitable gaming business safely and quickly, and without having to invest time or resources in building and operating the business. The b2bGaming concept is an offering by Ålands Penningautomatförening (PAF) and its subsidiary European Game and Entertainment Technology Ltd Ab (EGET) and is a result of combining PAF’s operational know-how and experience as an e-gaming operator and EGET’s state-of-the-art gaming technology and experience in hosting and maintaining digital gaming systems.
The PAF Group is a charitable gaming operator with its head office on Åland, an autonomous province of Finland. It has 40 years' operating experience in land-based and shipboard, and has been an Internet gaming operator since 1999. The PAF Group employs some 350 people and has offices in Mariehamn, Stockholm, Helsinki and Tallinn. In 2006 the group’s turnover amounted to approximately 100 million euro. PAF operates under a license from the Åland government. The profit in its entirety is donated to good causes within e.g. the public, culture and sport sector. Additional information concerning the PAF Group is available at www.paf.fi.
European Game & Entertainment Technology Ltd Ab (EGET) is a Finland-based leading supplier of managed gaming services and digital gaming solutions, which are based on robust and proven technology - the Entergainment® platform. EGET has eight years experience in helping operators to run secure and cost-effective e-gaming businesses. Founded in 1999, EGET employs over 100 people in Mariehamn and Helsinki. EGET is a company within the PAF Group. Further information concerning EGET is available at www.eget.fi.
Published 2007-05-02
The PAF Group today announced that the prominent European ferry operator Stena Line has signed up as the first ferry partner with the b2bGaming concept. Through the co-operation with PAF Stena Line’s customers will be offered entertaining gaming experiences on the Internet. The service will be launched during May 2007.
“It is an honour for us to present Stena Line, one of Europe’s largest ferry operators, as our next partner with the b2bGaming concept. Following up on the Flybe launch in February, Stena Line is our first partner in the ferry industry, and also the first ferry operator worldwide to offer e-gaming on their website. We are confident that together with Stena Line, we have created a new successful way of entertaining their passengers and keep them coming back onboard over and over again”, says Thomas Lundberg, Head of Business to Business at PAF.
"Our strategy is to constantly develop our business using new products and services that give our customers added value and increase our income. Gaming onboard our ferries is appreciated by our guests and in parallel we know that on-line gaming is increasing in popularity. The Internet Casino has a clear connection with our onboard gaming activities and our guests can now enjoy entertainment that goes beyond the confines of the vessel," says Stena Line's CEO, Gunnar Blomdahl.
The b2bGaming concept, which was introduced to the market in April 2006, is a fully managed e-gaming service offered by the PAF Group. The concept allows Stena Line’s customers to enjoy real digital entertainment experiences without operating the gaming service by themselves.
The concept offers a partnership in which the PAF Group will provide a turnkey solution consisting of a gaming licence (governed by an EU jurisdiction), a "white label" Internet site and digital money games along with a complete and fully integrated back-office. The b2bGaming partnership makes it possible to enter this profitable market quickly, efficiently and at a very low cost.
This type of service has already started to be established within the airline and travel- and tour operator industries, and now the ferry industry is ready to join in, with Stena Line taking the lead.
As a well recognised brand, Stena Line will focus on promoting the gaming service through its own distribution channels to its existing and future customers, along with the main marketing activities onboard its vessels. The day-to-day operations will be run by the PAF Group.
“One important factor for partners when choosing to include the PAF Group’s b2bGaming concept is, not only the direct entertainment and customer retention opportunity by adding sticky content to its website, but also the opportunity to earn ancillary revenues which until now has been more associated with the airline industry. The e-gaming service can also to a large extent be used in cross-selling activities as a marketing tool as well as a tool in building and increasing customer loyalty. Therefore, our partners will not become an e-gaming operator themselves as we take care of that aspect, but they simply use this in order to increase customer entertainment and core business promotion “, Thomas Lundberg continues.
Additional information concerning the b2bGaming concept is available at www.b2bgaming.com and additional information regarding PAF and Stena Line cooperation is available from the below contacts.
Contacts
PAF Group, Thomas Lundberg, Head of Business to Business, Tel. +358 18 24164, thomas.lundberg@paf.fi
PAF Group, Anders Wiklund, International Sales Manager, Tel. +358 457 57 59 211, anders.wiklund@paf.fi
Stena Line, Joakim Kenndal, Information Manager, Tel. + 46 31 85 81 80.
The b2bGaming concept is a fully managed e-gaming service comprising a complete games portfolio, technical and operational services as well as a gaming licence. The service allows premium consumer brands to establish a profitable gaming business safely and quickly, and without having to invest time or resources in building and operating the business. The b2bGaming concept is an offering by Ålands Penningautomatförening (PAF) and its subsidiary European Game and Entertainment Technology Ltd Ab (EGET) and is a result of combining PAF’s operational know-how and experience as an e-gaming operator and EGET’s state-of-the-art gaming technology and experience in hosting and maintaining digital gaming systems.
The PAF Group is a charitable gaming operator with its head office on Åland, an autonomous province of Finland. It has 40 years' operating experience in land-based and shipboard, and has been an Internet gaming operator since 1999. The PAF Group employs some 350 people and has offices in Mariehamn, Stockholm, Helsinki and Tallinn. In 2006 the group’s turnover amounted to approximately 100 million euro. PAF operates under a license from the Åland government. The profit in its entirety is donated to good causes within e.g. the public, culture and sport sector. Additional information concerning the PAF Group is available at www.paf.fi.
European Game & Entertainment Technology Ltd Ab (EGET) is a Finland-based leading supplier of managed gaming services and digital gaming solutions, which are based on robust and proven technology - the Entergainment® platform. EGET has eight years experience in helping operators to run secure and cost-effective e-gaming businesses. Founded in 1999, EGET employs over 100 people in Mariehamn and Helsinki. EGET is a company within the PAF Group. Further information concerning EGET is available at www.eget.fi.
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