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Atletico de Madrid’s Official Gaming Site launched

Published 2009-03-13

                                                       


Atletico de Madrid and gaming partner Paf have today announced the opening of a brand new world of online entertainment for Atletico de Madrid’s fans, by releasing Atletico de Madrid’s Official Online Gaming Site www.apuestasrojiblancas.com under the slogan: For the Fans, for the Club, for Charity. 

The gaming site has a complete portfolio of online games with game categories such as betting, casino, bingo/lottery, slots, poker and skill games, which offer, high value entertainment connected to Atletico de Madrid.

We are pleased to announce that Atletico de Madrid’s Official Gaming Site has today gone live. It’s a true honour for Paf to launch this service and, together with the club, be able to offer Atletico de Madrid fans a very special and unique online entertainment service. Atletico de Madrid is one of the first football clubs in the world get its very own online gaming site, created and developed especially for the Atletico de Madrid community”, says Anders Wiklund, Head of Business to Business at Paf. 

“Today a big step has been taken for us as a club, when it comes to developing and meeting the demands and trends on the market. Atletico de Madrid’s Official Gaming Site, combined with the recent release of our club’s new website, shows that we are meeting and communicating with our fans in a modern way with the help of new technology. In the roll-out process, Paf has showed that they are truly professional and dedicated to this collaboration, not the least when it comes to putting the fans in prime position combined with a responsible and social mindset”, says Juan Carlos Moya, Commercial General Director of Atletico de Madrid. 

As a result of Paf’s history being a charitable organization, a collaboration with the Atletico Foundation has been established. Part of the profit from the gaming service will be donated to Maxi’s Rosario project in Argentina. This project and information about its development can be found on a specific page on the gaming site.

“As a representative for the fans, I am delighted that we are now able to get an additional gaming service created especially for us. We hope that Atletico de Madrid fans will now take this service to them, and utilize this service as our own, which will benefit us, our club and the Atletico Foundation. A specific Facebook page “Atletico de Madrid Official Gaming Site” has also been set-up to further interaction with the fans online, those especially interested in this new gaming service”, says Ricardo Casañez, responsible for Atletico’s fan clubs.

As from today, campaigns are available on the gaming site where fans can win e.g. a brand new Kia car signed by Forlan, VIP tickets, Atletico signed shirts, Atletico comic books etc. and of course first time users are able to get some free Atletico gaming money when signing up at: www.apuestasrojiblancas.com. Free gaming money can also be collected at the arena on this Sunday’s match between Atletico and Villarreal. 

Lots of Atletico de Madrid related sports betting objects can also be found on the gaming site, i.e. the best odds on this weekend’s match between Atletico and Villarreal. In addition to that, and to enhance the entertainment experience, fun betting objects can also be found on the gaming service. 

This is a long term project, which will be further developed on a continuous basis by Atletico de Madrid and Paf in close connection with the fans. 

For more information, please contact: 

Paf, Anders Wiklund, Head of Business to Business, +358 457 57 59 211
Atletico de Madrid, Juan Carlos Moya, Comercial General Director, +34 91 701 54 51 


Information about Atletico de Madrid:
Atletico de Madrid S.A.D is a distinguished Spanish club which was formed in 1903. The club has nine Spanish League titles, the latest of which was from the 1995-1996 season, and the same number of Spanish Cup Titles, the latest one in 1996. In 1985 Atletico won the Spanish Super Cup, that is to say, the meeting between the League Champions and the Cup Champions from the previous season. The club also won the 1961-1962 European Cup and the Intercontinental Cup in 1974.

Atletico Madrid is led by Abel Resino. Among the players, one finds international stars such as the Czech national side’s defender Tomas Ujfalusi, Portugal’s national side’s midfielder Simão, the former Liverpool player Luis Garsia as well as the striker duo Diego Forlan and Kun Agüero, the last of whom recently won Olympic gold in Beijing. 

Information about Paf:
The Paf Group is a charitable gaming operator with its head office on Åland, an autonomous province of Finland. It has over 40 years of operating experience in land-based and shipboard gaming, and has been an Internet gaming operator since 1999. The Paf Group employs over 400 people and has offices in Mariehamn, Stockholm, Helsinki and Tallinn. In 2007, the group’s turnover amounted to approximately 100 million euro. Paf operates under a license from the Åland government within an EU jurisdiction. The distributable profit is in its entirety donated to good causes within e.g. the public, culture and sport sectors, where the distribution in 2007 amounted to 18 million euros.



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