Paf test-launches the Scratchorama concept onboard TUIfly Nordic’s aircrafts
Published 2009-04-16
Today Paf announces the signing of an agreement with Inflight Service Europe AB concerning Paf’s Scratch Card concept Scratchorama. Inflight Service is the in-flight retail supplier for TUIfly Nordic and will test-launch the Scratchorama Scratch Cards as a new entertainment product that will be sold onboard all TUIfly Nordic’s aircrafts.
The Scratchorama concept combines an onboard lottery with the online gaming website paf.com, which opens up totally new ancillary revenue streams for airline companies.
“We are delighted that Inflight Service and TUIfly Nordic, as the first airline company, have chosen our Scratchorama concept. The airline industry is constantly chasing new ancillary revenue opportunities, and with the Scratchorama concept TUIfly Nordic will obtain a powerful revenue injection onboard, as well as on a pre- and post-travel basis. The charity aspect of the Scratchorama concept will be fully incorporated on these Scratch Cards sold onboard, which was a cornerstone for all parties involved,” says Anders Wiklund, Head of Business to Business, Paf.
The Scratchorama concept is unique since it closes the gap between airline companies and customers, boosted by a close association with charity and customer entertainment. Paf becomes the Official Gaming Partner for TUIfly Nordic.
“TUIfly Nordic is constantly looking to offer new and exciting entertainment products to our passengers. Scratchorama’s added value to passengers along with the incremental revenue potential perfectly matches this agenda. Paf’s charitable profile and way of conducting business made our choice easy”, says Lars Persson, Responsible Onboard Sales, TUIFly Nordic.
Customers will be able to win instant prizes onboard, holidays and gaming money for use post-travel on the online gaming website paf.com.
“The Scratchorama concept opens up a unique opportunity to boost ancillary revenue and enables post-travel revenue flow. It is an innovative extension to our product portfolio that we have not been able to offer our customers before. We are keen to make this a success story together with Paf and TUIfly Nordic. Paf’s 40 years of gaming experience and charity mission creates a good foundation for success”, says Niklas Julin, Marketing Manager, Inflight Service Europe AB.
The Scratchorama concept will be fully tested and evaluated during the coming months in order to monitor important KPI’s. If all parameters are at a satisfactory level, the concept will be further integrated within TUIfly Nordic and made available to other airline partners of Inflight Service.
For more information, please visit or contact:
Anders Wiklund, Head of Business to Business, Paf anders.wiklund@paf.com +358 457 57 59 211
Lars Persson, Responsible Onboard Sales, TUIFly Nordic lars.persson@tuiflynordic.se +46 8 720 8893
Niklas Julin, Marketing Manager, Inflight Service Europe AB, niklas.julin@inflightservice.se +46 8 594 90 700
Information about Paf:
The Paf Group is a charitable gaming operator with its head office on Åland, an autonomous province of Finland. It has over 40 years of operating experience in land-based and shipboard gaming, and has been an Internet gaming operator since 1999. The Paf Group employs over 400 people and has offices in Mariehamn, Stockholm, Helsinki and Tallinn. In 2007, the group’s turnover amounted to approximately 100 million euro. Paf operates under a license from the Åland government within an EU jurisdiction. The distributable profit is in its entirety donated to good causes within e.g. the public, culture and sport sectors, where the distribution in 2007 amounted to 18 million euros.
Information about TUIfly Nordic:
TUIfly Nordic is the largest charter airline in Sweden with more than 1 million passengers every year. The airline is part of the Fritidsresor Group which consists of Fritidsresor and the subsidiaries Star Tour in Denmark and Norway, Finnmatkat in Finland, TEMA och Nazar. Fritidsresor Group is a part of the world’s largest travel group TUI Travel Plc. TUI Travel Plc. has 30 million customers every year, 48 000 employees and offers holiday travels from 20 countries.
Information about Inflight Service Europe AB:
Inflight Service is one of north Europe’s leading Travel retailers of Tax Free gods where we work with strong and renowned brands from all over the world. The customers will be found within the airline, ferry and airport segment. Inflight Service delivers services and bespoke solutions for procurement, packaging, logistics/distribution and marketing and sales. Inflight Serivce also run their own retail chain in airports and onboard ferries under the name Euro shop.
The turnover is approximately SEK 1.6 billion with 300 employees in four countries. The head office is situated at Arlanda airport and the central packaging unit and ware house are both situated in Tibro.
Published 2009-04-16
Today Paf announces the signing of an agreement with Inflight Service Europe AB concerning Paf’s Scratch Card concept Scratchorama. Inflight Service is the in-flight retail supplier for TUIfly Nordic and will test-launch the Scratchorama Scratch Cards as a new entertainment product that will be sold onboard all TUIfly Nordic’s aircrafts. The Scratchorama concept combines an onboard lottery with the online gaming website paf.com, which opens up totally new ancillary revenue streams for airline companies.
“We are delighted that Inflight Service and TUIfly Nordic, as the first airline company, have chosen our Scratchorama concept. The airline industry is constantly chasing new ancillary revenue opportunities, and with the Scratchorama concept TUIfly Nordic will obtain a powerful revenue injection onboard, as well as on a pre- and post-travel basis. The charity aspect of the Scratchorama concept will be fully incorporated on these Scratch Cards sold onboard, which was a cornerstone for all parties involved,” says Anders Wiklund, Head of Business to Business, Paf.
The Scratchorama concept is unique since it closes the gap between airline companies and customers, boosted by a close association with charity and customer entertainment. Paf becomes the Official Gaming Partner for TUIfly Nordic.
“TUIfly Nordic is constantly looking to offer new and exciting entertainment products to our passengers. Scratchorama’s added value to passengers along with the incremental revenue potential perfectly matches this agenda. Paf’s charitable profile and way of conducting business made our choice easy”, says Lars Persson, Responsible Onboard Sales, TUIFly Nordic.
Customers will be able to win instant prizes onboard, holidays and gaming money for use post-travel on the online gaming website paf.com.
“The Scratchorama concept opens up a unique opportunity to boost ancillary revenue and enables post-travel revenue flow. It is an innovative extension to our product portfolio that we have not been able to offer our customers before. We are keen to make this a success story together with Paf and TUIfly Nordic. Paf’s 40 years of gaming experience and charity mission creates a good foundation for success”, says Niklas Julin, Marketing Manager, Inflight Service Europe AB.
The Scratchorama concept will be fully tested and evaluated during the coming months in order to monitor important KPI’s. If all parameters are at a satisfactory level, the concept will be further integrated within TUIfly Nordic and made available to other airline partners of Inflight Service.
For more information, please visit or contact:
Anders Wiklund, Head of Business to Business, Paf anders.wiklund@paf.com +358 457 57 59 211
Lars Persson, Responsible Onboard Sales, TUIFly Nordic lars.persson@tuiflynordic.se +46 8 720 8893
Niklas Julin, Marketing Manager, Inflight Service Europe AB, niklas.julin@inflightservice.se +46 8 594 90 700
Information about Paf:
The Paf Group is a charitable gaming operator with its head office on Åland, an autonomous province of Finland. It has over 40 years of operating experience in land-based and shipboard gaming, and has been an Internet gaming operator since 1999. The Paf Group employs over 400 people and has offices in Mariehamn, Stockholm, Helsinki and Tallinn. In 2007, the group’s turnover amounted to approximately 100 million euro. Paf operates under a license from the Åland government within an EU jurisdiction. The distributable profit is in its entirety donated to good causes within e.g. the public, culture and sport sectors, where the distribution in 2007 amounted to 18 million euros.
Information about TUIfly Nordic:
TUIfly Nordic is the largest charter airline in Sweden with more than 1 million passengers every year. The airline is part of the Fritidsresor Group which consists of Fritidsresor and the subsidiaries Star Tour in Denmark and Norway, Finnmatkat in Finland, TEMA och Nazar. Fritidsresor Group is a part of the world’s largest travel group TUI Travel Plc. TUI Travel Plc. has 30 million customers every year, 48 000 employees and offers holiday travels from 20 countries.
Information about Inflight Service Europe AB:
Inflight Service is one of north Europe’s leading Travel retailers of Tax Free gods where we work with strong and renowned brands from all over the world. The customers will be found within the airline, ferry and airport segment. Inflight Service delivers services and bespoke solutions for procurement, packaging, logistics/distribution and marketing and sales. Inflight Serivce also run their own retail chain in airports and onboard ferries under the name Euro shop.
The turnover is approximately SEK 1.6 billion with 300 employees in four countries. The head office is situated at Arlanda airport and the central packaging unit and ware house are both situated in Tibro.
Go back
Press Releases
Newsletter
Read our latest newsletters:
| • | 2008-09-01 Paf and Atletico de Madrid present a unique S |
| • | 2008-03-04 Welcome to Travel Distribution Summit Asia |
| • | 2008-01-30 Paf b2bgaming upcoming events |
| • | 2007-11-13 New partner release -SpeedFerries |
| • | 2007-11-09 b2bGaming at ARAC 14-15 November |
Primera Air joins Scratchorama
“We are delighted that Primera Air has chosen to get onboard our scratch card concept Scratchorama. We see great potential in this new partner, and are impressed by their commitment to making this a success. We are certain that this will further boost the travel experience for their customers and increase post travel customer ancillary revenue ”, says Anders Wiklund, Head of Consumer Experience, Paf.
Read more
Read more
Press Clips
Selected press clips about the b2bgaming concept.
Read more
Read more
Press
Download:
Logo
Download pdf-brochures:
• b2bgaming concept pdf
• Airlines pdf
• Cruise & Ferries pdf
• Legal White Paper pdf
• Responsible Gaming pdf
Logo
Download pdf-brochures:
• b2bgaming concept pdf
• Airlines pdf
• Cruise & Ferries pdf
• Legal White Paper pdf
• Responsible Gaming pdf
Events
Meet us in person during the events:
