Novair signs up for Scratchorama
Published 2010-04-29
“We are proud to welcome the charter airline company Novair to our Scratchorama concept. Novair is a company with very good reputation, mostly known under the brand Apollo. From now on, Novair´s customers can enjoy entertaining scratch cards onboard, and continue to play among friends post travel online at Paf.com, including chances to win new holidays with Novair”, says Anders Wiklund, Head of Consumer Experience, Paf.
Unique concept expands entertainment experience of passengers
Paf will be the Official Gaming Partner for Novair and supply the concept for one year with an extension option. The concept is distributed to Novair via their onboard retail supplier Inflight Service Europe AB.
“This is a great opportunity for us to provide a new form of entertainment onboard and post travel for our customers. We are constantly looking for new ways to extend our ancillary revenue, which this matches very well. Paf´s focus on customer experience and genuine interest in working side by side with us in a partnership, made our decision very easy” says Hansine Hjellum, Commercial Director at Novair.
Scratchorama will help to fight climate change
The Scratchorama concept is built around charity since Paf´s mission is to raise money for good causes in safe and entertaining gaming environments land based, onboard and online. Paf and Novair estimates to donate annually around 200.000 SEK, generated by the concept, to the environmental organization GreanSeat.com, powered by Climate Neutral Group.
“GreenSeat.com´s mission is to fight climate change and promote green flying. Together with Novair GreenSeat makes it as easy for every air passenger to offset the carbon emissions of their flights. The money goes to inspiring projects in developing countries that fight climate change and contribute to the development of local communities. This is something we want to support” says Pernilla Enkler, CR-coordinator at Novair/Apollo.
“Paf has always been a strong supporter of, and donator to, different environmental projects. GreanSeat.com is a good and logical choice and well known for their efforts and modern way of working with reducing carbon emission in the airline industry, something we want to support” says Anders Wiklund.
For more information, please visit or contact:
www.pafb2bgaming.com
Anders Wiklund, Head of Consumer Experience, Paf,
anders.wiklund@paf.com Phone: +358 457 57 59 211
Hansine Hjellum, Commercial Director, Novair
hansine.hjellum@novair.se, Phone: +46 8 673 86 00
Niklas Julin, Marketing Manager, Inflight Service Europe AB,
niklas.julin@inflightservice.se Phone: +46 8 594 90 700
Information about Paf:
The Paf Group is a charitable gaming operator with its head office on Åland, an autonomous province of Finland. It has over 40 years of operating experience in land-based and shipboard gaming, and has been an Internet gaming operator since 1999. The Paf Group employs over 400 people and has offices in Mariehamn, Stockholm, Helsinki and Tallinn. In 2008, the group’s turnover amounted to approximately 106 million euro. Paf operates under a license from the Åland government within an EU jurisdiction. The distributable profit is in its entirety donated to good causes within e.g. the public, culture and sport sectors, where the distribution in 2008 amounted to 26 million euro.
Information about Novair:
Novair is an affiliate of Apollo, which is Sweden’s third largest tour operator. Novair has been a wholly-owned subsidiary of the Swiss travel group Kuoni Holding as of January 1st 2001. The Scandinavian part of the group is called Kuoni Scandinavia and, apart from Novair, includes Apollo and Golf Plaisir in Sweden, Apollo in Norway, Apollo and Falk Lauritzen in Denmark, Playitas Resort on Fuerteventura. Kuoni Scandinavia has almost 1000 employees and a total of 1 million travelers to destinations worldwide. As well as traditional destinations in the Mediterranean, Novair also flies long haul routes.
Information about Inflight Service Europe AB:
Inflight Service is one of north Europe’s leading Travel retailers of Tax Free gods where we work with strong and renowned brands from all over the world. The customers will be found within the airline, ferry and airport segment. Inflight Service delivers services and bespoke solutions for procurement, packaging, logistics/distribution and marketing and sales. Inflight Serivce also run their own retail chain in airports and onboard ferries under the name Euro shop. The turnover is approximately SEK 1.6 billion with 300 employees in four countries. The head office is situated at Arlanda airport and the central packaging unit and ware house are both situated in Tibro.
Information about GreenSeat.com
GreenSeat is part of Climate Neutral Group. Together they are working towards a climate-neutral world. GreenSeat’s mission is to make it as easy as possible for every air passenger to offset the carbon emissions of their flights. They are achieving this by working closely together with travel agents and airlines. For example, they have developed systems whereby the GreenSeat option can be conveniently incorporated in the booking procedure. It is also very easy for passengers to offset the carbon emissions caused by their flight via their website.
Published 2010-04-29
“We are proud to welcome the charter airline company Novair to our Scratchorama concept. Novair is a company with very good reputation, mostly known under the brand Apollo. From now on, Novair´s customers can enjoy entertaining scratch cards onboard, and continue to play among friends post travel online at Paf.com, including chances to win new holidays with Novair”, says Anders Wiklund, Head of Consumer Experience, Paf.
Unique concept expands entertainment experience of passengers
Paf will be the Official Gaming Partner for Novair and supply the concept for one year with an extension option. The concept is distributed to Novair via their onboard retail supplier Inflight Service Europe AB.
“This is a great opportunity for us to provide a new form of entertainment onboard and post travel for our customers. We are constantly looking for new ways to extend our ancillary revenue, which this matches very well. Paf´s focus on customer experience and genuine interest in working side by side with us in a partnership, made our decision very easy” says Hansine Hjellum, Commercial Director at Novair.
Scratchorama will help to fight climate change
The Scratchorama concept is built around charity since Paf´s mission is to raise money for good causes in safe and entertaining gaming environments land based, onboard and online. Paf and Novair estimates to donate annually around 200.000 SEK, generated by the concept, to the environmental organization GreanSeat.com, powered by Climate Neutral Group.
“GreenSeat.com´s mission is to fight climate change and promote green flying. Together with Novair GreenSeat makes it as easy for every air passenger to offset the carbon emissions of their flights. The money goes to inspiring projects in developing countries that fight climate change and contribute to the development of local communities. This is something we want to support” says Pernilla Enkler, CR-coordinator at Novair/Apollo.
“Paf has always been a strong supporter of, and donator to, different environmental projects. GreanSeat.com is a good and logical choice and well known for their efforts and modern way of working with reducing carbon emission in the airline industry, something we want to support” says Anders Wiklund.
For more information, please visit or contact:
www.pafb2bgaming.com
Anders Wiklund, Head of Consumer Experience, Paf,
anders.wiklund@paf.com Phone: +358 457 57 59 211
Hansine Hjellum, Commercial Director, Novair
hansine.hjellum@novair.se, Phone: +46 8 673 86 00
Niklas Julin, Marketing Manager, Inflight Service Europe AB,
niklas.julin@inflightservice.se Phone: +46 8 594 90 700
Information about Paf:
The Paf Group is a charitable gaming operator with its head office on Åland, an autonomous province of Finland. It has over 40 years of operating experience in land-based and shipboard gaming, and has been an Internet gaming operator since 1999. The Paf Group employs over 400 people and has offices in Mariehamn, Stockholm, Helsinki and Tallinn. In 2008, the group’s turnover amounted to approximately 106 million euro. Paf operates under a license from the Åland government within an EU jurisdiction. The distributable profit is in its entirety donated to good causes within e.g. the public, culture and sport sectors, where the distribution in 2008 amounted to 26 million euro.
Information about Novair:
Novair is an affiliate of Apollo, which is Sweden’s third largest tour operator. Novair has been a wholly-owned subsidiary of the Swiss travel group Kuoni Holding as of January 1st 2001. The Scandinavian part of the group is called Kuoni Scandinavia and, apart from Novair, includes Apollo and Golf Plaisir in Sweden, Apollo in Norway, Apollo and Falk Lauritzen in Denmark, Playitas Resort on Fuerteventura. Kuoni Scandinavia has almost 1000 employees and a total of 1 million travelers to destinations worldwide. As well as traditional destinations in the Mediterranean, Novair also flies long haul routes.
Information about Inflight Service Europe AB:
Inflight Service is one of north Europe’s leading Travel retailers of Tax Free gods where we work with strong and renowned brands from all over the world. The customers will be found within the airline, ferry and airport segment. Inflight Service delivers services and bespoke solutions for procurement, packaging, logistics/distribution and marketing and sales. Inflight Serivce also run their own retail chain in airports and onboard ferries under the name Euro shop. The turnover is approximately SEK 1.6 billion with 300 employees in four countries. The head office is situated at Arlanda airport and the central packaging unit and ware house are both situated in Tibro.
Information about GreenSeat.com
GreenSeat is part of Climate Neutral Group. Together they are working towards a climate-neutral world. GreenSeat’s mission is to make it as easy as possible for every air passenger to offset the carbon emissions of their flights. They are achieving this by working closely together with travel agents and airlines. For example, they have developed systems whereby the GreenSeat option can be conveniently incorporated in the booking procedure. It is also very easy for passengers to offset the carbon emissions caused by their flight via their website.
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Primera Air joins Scratchorama
“We are delighted that Primera Air has chosen to get onboard our scratch card concept Scratchorama. We see great potential in this new partner, and are impressed by their commitment to making this a success. We are certain that this will further boost the travel experience for their customers and increase post travel customer ancillary revenue ”, says Anders Wiklund, Head of Consumer Experience, Paf.
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