Primera Air joins Scratchorama
Published 2010-06-23
Paf will be the Official Gaming Partner for Primera Air and supply the concept for one year with an extension option. The concept is distributed to Primera Air via their onboard retail supplier Inflight Service Europe AB.
Taking post travel revenue stream to a new level
“This will be an interesting period for us when we add new onboard entertainment to our offer, and creating a new post travel revenue stream. We are very happy that we can add Paf to our portfolio of partners, especially since Paf´s mission is to raise money for good causes, which we also want to contribute to, with this new concept ” says Sigurdur Helgason, In-flight Sales Manager ,Primera Air.
Primera Air and Paf are targeting to distribute at least 100.000 SEK to good causes after the first year, a sum that hopefully will increase over the years to come.
For more information, please visit or contact:
www.pafb2bgaming.com
Anders Wiklund, Head of Consumer Experience, Paf,
anders.wiklund@paf.com, Phone: +358 457 57 59 211
Sigurdur Helgason, In-flight Sales Manager, Primera Air
sigurdur@primeraair.com, Phone: +354 527 60 76
Niklas Julin, Marketing Manager, Inflight Service Europe AB,
niklas.julin@inflightservice.se, Phone: +46 8 594 90 700
Information about Paf:
The Paf Group is a charitable gaming operator with its head office on Åland, an autonomous province of Finland. It has over 40 years of operating experience in land-based and shipboard gaming, and has been an Internet gaming operator since 1999. The Paf Group employs over 400 people and has offices in Mariehamn, Stockholm, Helsinki and Tallinn. In 2008, the group’s turnover amounted to approximately 106 million euro. Paf operates under a license from the Åland government within an EU jurisdiction. The distributable profit is in its entirety donated to good causes within e.g. the public, culture and sport sectors, where the distribution in 2008 amounted to 26 million euro.
Information about Primera Air:
Primera Air is a proud member of the Primera Travel Group, with the primary goal to provide excellent air travel services to their customers. As a dynamic company, they have grown at a steady pace in recent years, and are now capable of offering flights from Scandinavia to over 70 destinations in the Mediterranean, Asia, the Caribbean, and the Atlantic.
Information about Inflight Service Europe AB:
Inflight Service is one of north Europe’s leading Travel retailers of Tax Free gods where we work with strong and renowned brands from all over the world. The customers will be found within the airline, ferry and airport segment. Inflight Service delivers services and bespoke solutions for procurement, packaging, logistics/distribution and marketing and sales. Inflight Serivce also run their own retail chain in airports and onboard ferries under the name Euro shop. The turnover is approximately SEK 1.6 billion with 300 employees in four countries. The head office is situated at Arlanda airport and the central packaging unit and ware house are both situated in Tibro.
Published 2010-06-23
Paf will be the Official Gaming Partner for Primera Air and supply the concept for one year with an extension option. The concept is distributed to Primera Air via their onboard retail supplier Inflight Service Europe AB.
Taking post travel revenue stream to a new level
“This will be an interesting period for us when we add new onboard entertainment to our offer, and creating a new post travel revenue stream. We are very happy that we can add Paf to our portfolio of partners, especially since Paf´s mission is to raise money for good causes, which we also want to contribute to, with this new concept ” says Sigurdur Helgason, In-flight Sales Manager ,Primera Air.
Primera Air and Paf are targeting to distribute at least 100.000 SEK to good causes after the first year, a sum that hopefully will increase over the years to come.
For more information, please visit or contact:
www.pafb2bgaming.com
Anders Wiklund, Head of Consumer Experience, Paf,
anders.wiklund@paf.com, Phone: +358 457 57 59 211
Sigurdur Helgason, In-flight Sales Manager, Primera Air
sigurdur@primeraair.com, Phone: +354 527 60 76
Niklas Julin, Marketing Manager, Inflight Service Europe AB,
niklas.julin@inflightservice.se, Phone: +46 8 594 90 700
Information about Paf:
The Paf Group is a charitable gaming operator with its head office on Åland, an autonomous province of Finland. It has over 40 years of operating experience in land-based and shipboard gaming, and has been an Internet gaming operator since 1999. The Paf Group employs over 400 people and has offices in Mariehamn, Stockholm, Helsinki and Tallinn. In 2008, the group’s turnover amounted to approximately 106 million euro. Paf operates under a license from the Åland government within an EU jurisdiction. The distributable profit is in its entirety donated to good causes within e.g. the public, culture and sport sectors, where the distribution in 2008 amounted to 26 million euro.
Information about Primera Air:
Primera Air is a proud member of the Primera Travel Group, with the primary goal to provide excellent air travel services to their customers. As a dynamic company, they have grown at a steady pace in recent years, and are now capable of offering flights from Scandinavia to over 70 destinations in the Mediterranean, Asia, the Caribbean, and the Atlantic.
Information about Inflight Service Europe AB:
Inflight Service is one of north Europe’s leading Travel retailers of Tax Free gods where we work with strong and renowned brands from all over the world. The customers will be found within the airline, ferry and airport segment. Inflight Service delivers services and bespoke solutions for procurement, packaging, logistics/distribution and marketing and sales. Inflight Serivce also run their own retail chain in airports and onboard ferries under the name Euro shop. The turnover is approximately SEK 1.6 billion with 300 employees in four countries. The head office is situated at Arlanda airport and the central packaging unit and ware house are both situated in Tibro.
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Primera Air joins Scratchorama
“We are delighted that Primera Air has chosen to get onboard our scratch card concept Scratchorama. We see great potential in this new partner, and are impressed by their commitment to making this a success. We are certain that this will further boost the travel experience for their customers and increase post travel customer ancillary revenue ”, says Anders Wiklund, Head of Consumer Experience, Paf.
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